Marketing
We begin a demonstration of Azyra with a new sales prospect – let's call them Mercury Electronics. You see how easy it is to handle Mercury's enquiry, to prepare and send quotations by email or fax and follow them up to a successful conclusion. Electronic filing, follow-ups and targeted mailing – by email, fax or post – and powerful sales analysis make it easy to manage large numbers of prospects and customers.
Turning prospects into good customers
Then we convert Mercury from a prospect to a customer so you see how Azyra handles their air, road and sea business – single load and consolidation – all the way through operations and accounts. When you view a customer, all your marketing information about them is side by side with their quotations, jobs and account details. Even details of quality non-conformances of customers' jobs are available with full drill-down into the jobs.
... and keeping them for the long term
Your customer's confidence in your company grows naturally as they realise that your staff have instant access to all the information about their business and can respond immediately to requests and enquiries. The Azyra Online Web Service has proven highly effective in reinforcing the loyalty of the growing number of customers who expect state of the art service.
Major Accounts
The top ten per-cent of customers account for a significant part of the gross margin in any business. Tendering for major account business is time consuming but Azyra's electronic filing and integration with Microsoft Office dramatically improves your efficiency in this area. All spreadsheets, presentations and emails related to the customer can be located easily – from right across your network including regional and overseas offices.
Managing the Sales Team
In the freight business, turnover with a customer can bear little relation to their profitability. Azyra gives you exact profitability by customer and by sales representative allowing you to fine tune your sales targeting and pricing.
